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Opinions: Why Self branding is important in this Digital Era by Aurora Bluemoon?

5/5 - (1 vote)

Aurolyne was a creative writer striving to establish her name in the chronology of the writer’s world. Despite producing eloquent works, she receives little recognition. She did try to learn how to use social media platforms such as WhatsApp, Instagram, and Facebook from her other writer friends.

“No matter what I try, I’m lacking something!” Azure lamented. That’s when one of her colleagues, Bluemoon, emailed her an article in which she was asked to write a great conclusion on the issue, “Why is self-branding essential on the internet?”

Bluemoon’s article not only enlightened her on the importance of self-branding but it also highlighted the elements of self-branding. Aurolyne promptly sat down to read Aurora Bluemoon’s article and provided her with the ideal conclusion.


In the digital age, having an excellent online presence is more vital than ever. The internet has become the primary source of information as the globe shifts away from orthodox media such as newspapers and advertisements. As a result, to be successful, you must have a strong internet presence.

Self-branding is the practice of developing and maintaining a good online identity. This may be accomplished via various outlets, such as social media, personal websites, and online portfolios. This branding is becoming more popular among celebrities and reflects a successful marketing approach.

Elements of Self-Branding:

Timely Approach

As the expression goes, “Make hay while the sun shines,” thus we must spread our brand promptly. The most lucrative firm may fail due to a lack of timely self-branding strategy. When we are accepted, we must brand ourselves in no time.

Name Branding

Self-branding is an effective method of increasing endorsements associated with various products and services. The audience identifies our brand from representatives like celebrities and trending music, leading them to want the products without sampling them.

Profound Bond

In today’s business environment, authors must often advertise themselves, and developing a self-brand is a successful method that works for both novice and experienced authors. 

The tagline or name can be funny, amusing, or jingle in words, but only if our brand needs it. All social media content, such as memes, tweets, posts, and status updates, must reflect the brand’s personality.

Build a Trademark

Developing a trademark is becoming increasingly vital to differentiate oneself from competitors in the early twenty-first century. Self-branding has evolved to encompass a person’s values, goals, ethics, style, and broad concepts. 

Developing a unique brand can be rewarding and beneficial, both professionally and emotionally. With minimal effort and dedication, social media allows us to develop our unique brand and advertise ourselves.

Be Intentional

We can’t meet everyone’s needs. To establish a powerful brand, we must be purpose-driven, and by being intentional, we can solve our unique objective. We can connect with an audience willing to listen and participate in what we offer if we constantly communicate our specific perspectives.

Be Unique

It’s difficult to stand out in today’s cluttered world. We must be unique to stand out from the crowd. It’s always welcome to admire and get inspiration from contemporary people, but we must regain our uniqueness. Set them aside, above and beyond, to make ourselves more apparent and identifiable.

Stick to Provenance 

A brand must strongly identify who it is and what it stands for. We must portray the brand’s real identity without being nuanced. Creating a strong and long-lasting brand requires authenticity. We should aim to be the finest version of ourselves, rejecting superficiality in favour of a thorough awareness of what distinguishes us.

Be Hard-Shelled

Every action has an equal and opposite reaction; always be optimistic in the face of negative feedback. This may be easier said than done; however, positivity can often help soften criticism and encourage growth. 

Negative comments might occasionally help us improve our brand, but other times we need to ignore the haters and critics. As a result, we must be sensible in our responses and retain a balanced view of other people’s perspectives.

To Hook Visually 

Generally, we brand everything with a prominent logo and vibrant colors that are unique, easily recognizable, and congruent with the brand. In order to visually hook our audience, we might leverage “Show, Don’t Tell” elements in our brand.


Aurolyne was impressed to read the article and gave her niche conclusion; she wrote it as, 

‘In the digital age, we have instant access to everything. People lack patience and seek knowledge and education abruptly. The internet business has streamlined its approach from lengthy to thirty seconds. 

To cope with the current digital culture, everyone must learn the importance of self-branding. Many AI sites and apps are emerging to help people who want to do business both online and offline. We need to be active online to attract new audiences.
Self-branding can assist you in gaining trust and reputation. You are more likely to be viewed as an authority in your industry if you have a strong internet presence. This can help you attract new clients and consumers. Making and maintaining deep connections requires the use of “personal branding.” 

By crafting and sharing a consistent story and reels on social media of your values, skills, and professional accomplishments online, you can create a positive perception among potential employers, clients, and your readers.’

After reading the conclusion, Aurora Bluemoon asked her friend Aurolyne, “I hope now you know how and why it’s important to self-branding on the internet.” Aurolyne nodded positively with a hint of branding herself in Social Media.


My name is Shivam Kumar. Working as a content writer for a variety of websites, including Indianstories.live. In addition, I am currently the CEO of two digital marketing firms, Weboindia and Enrestro. For the past 5+ years, I've been writing blogs for over 30 websites and many guest blogs.

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